The ride was founded by Curtis Pitt and his wife Kerry to honour the memory of their daughter Isabel and aims to raise awareness and funds for Stillbirth and Neonatal Death Support (SANDS) Queensland, and support parents and families who experience the death of their baby before, during or shortly after birth. 

All proceeds from the ride will be donated to SANDS Queensland and will support counselling and bereavement services, as well as events like the ‘Walk to Remember’ being held in Cairns later this year.