The Alive Pharmacy Warehouse Ride for Isabel is a heartfelt and significant event, initiated by Mulgrave MP Curtis Pitt and his wife Kerry, in memory of their daughter Isabel who was stillborn. This event, starting in 2010, not only serves as a personal tribute but also as a means to support the community through fundraising. 

The fundraising aspect of the Alive Pharmacy Warehouse Ride for Isabel is particularly impactful. Participants are raising money to support the Special Care Nursery at Cairns Hospital. 

The ride offers two distances – a 50km journey from Norman Park to Giangurra and an extended route through the cane fields to Barbagallo Road for those seeking a greater challenge. This flexibility allows participants to engage at a level that suits them, whether racing or simply embracing the course’s beauty.